EP 171 - The Revenue Ceiling: When to Switch from Evergreen to Launches

After four years of selling my signature offer on evergreen, I made the risky decision to switch to a campaign model and it completely transformed my business. I'm sharing exactly why I abandoned the "always available" approach (even though it served me well) and moved to exclusive, time-limited campaigns for The Rebrand Experience. The truth is, I felt completely capped on evergreen. I was repeating the same revenue numbers year after year despite working harder and creating more content. I was tired of selling the same thing every single day just to hit three-quarters of my revenue goals, with no space to introduce new offers or experiment with different strategies. The switch wasn't easy, and it definitely wasn't without risk. I had to completely restructure our delivery systems to handle 12 clients in 30 days instead of spreading them across a full year. I had to create backup financial plans in case the campaigns flopped. Most importantly, I had to stick to my word about exclusivity, even if it meant potentially leaving money on the table by not reverting to evergreen pricing between campaigns. But here's what I learned: evergreen taught me everything I needed to know about my ideal client, messaging, and objections before I ever launched. Those four years of selling without urgency forced me to get incredibly sharp with my positioning. When I finally did launch, I had two back-to-back six-figure campaigns because the foundation was rock solid. Now I have six months of runway to experiment with new offers, expand my marketing, and plan strategically for 2026 - something I never had when I was selling the same offer 365 days a year. Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Om Podcasten

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/