EP 172 - Why Your Launch Content Isn't Converting on Instagram & Exactly What to do About It

Your Instagram launch content is probably repurposed from your sales page, and that's exactly why your audience is tuning out. In today's episode, I'm breaking down the biggest mistake I see personal brands making during campaign periods: treating Instagram like a sales page instead of understanding its role in your sales funnel. When you're constantly posting objection-handling content, feature lists, and "Is this program for you?" posts, you're creating content for people who are already doubting your offer - not for the majority of your audience who needs to be nurtured into knowing, liking, and trusting you first. The reality is that most of your followers aren't ready to buy the moment you launch. They need philosophy-based content that filters ideal clients, origin stories that build connection, and narrative-based belief shifts that educate them on your unique approach. When your warmest audience members (existing clients and people not interested in your current offer) stop engaging because your content is too launch-specific, the algorithm stops showing your posts to the people who actually need to see them. Tune in to the episode to get a comprehensive breakdown of the launch strategy that converts without tanking your engagement on Instagram  In today's episode, we're chatting about: • Why treating Instagram like a sales page kills your engagement and reach • The difference between education and re-education content (and why it matters) • How to create launch content that still works months after your campaign ends • The role of each platform in your multi-channel marketing strategy • Why philosophy-based content filters ideal clients better than objection-handling posts   Connect with me:  Website Join our email list! Instagram Pinterest   Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Om Podcasten

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/