EPP 168 - The Rebrand That's Closing the Credibility Gap with Sabatini Ferdinand

Your DIY brand might have gotten you this far, but it's probably holding you back from the clients and revenue you actually want. In this revealing conversation with Sabatini Ferdinand (Saba), founder of Her Support System, we dive deep into the complete business transformation that came with her Rebrand Experience. After years of patching together different elements from a WordPress, Saba realized her brand looked exactly too DIY to represent the true nature of her business.  The transformation went far beyond new visuals. She had two separate entities that she wanted to combine under one umbrella. She was already running an agency but it wasn't clearly positioned as such - clients knew there had to be a team but "they were hiding behind me" The rebrand included a complete platform migration to Showit, strategic messaging that positioned her team as the support system for scaling businesses, and a website that finally functioned as her 24/7 salesperson rather than just a digital business card. The results speak for themselves: Saba booked out her agency before the rebrand even launched, hit her soft launch goal of 10 people in just days, and now receives inquiries from prospects who've already reviewed her website and understand her services. Most importantly, she gained the confidence to charge premium rates while having a brand that matches the caliber of clients she serves - including one client who's crossed her second million-dollar mark while working with Saba's team. Check out the full blog HERE!  In today's episode, we're chatting about: • Why treating your website like a resume instead of a salesperson costs you sales • How to manage a complete rebrand while running a busy agency • The mindset shift from "patched together" to professional positioning • Why platform choice matters more than you think for business operations • How strategic rebranding attracts higher-caliber clients who come "ready to work"   Connect with me:  Website Join our email list! Instagram Pinterest   Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

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You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/