How to write memorable copy with the Peak-End Rule

Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.   In this episode, I dive into: What the Peak End Rule is; Why it works to create memorability and stickiness in our brains; How you could use this concept in your copy and content (e.g. such as emails) The power of creating memorable moments in your business (and how a small motel in the US became the highest rated Tripvisor hotel by doing this 1 simple thing)   ____   Wanna dive deeper? ... into the 101 on what the Peak End rule is and HOW you can apply it in your copy and content? We dive deeper into it in our weekly newsletter: Brainfetti, sign up to it right here: https://wordfettigroup.com/signup   Hey! Are we pals? Make sure you follow me on @anitasiek and the team at @wordfetti

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A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.