[The 2025 Brand #2] Your audience is craving authenticity
I’m coining 2025 as the The Year of the Authentic Brand. As the business landscape shifts this year, brand authenticity has become more important than ever. In this episode, I'm chatting about brand authenticity and why we need it, why it's suddenly so important and also some ways you can start to do this in your brand so you can actually finish listening and go make some changes, because that is what I'm all about. I want to see you taking fast action because that will help you see faster re...