From the Mouse House To The Penthouse-An Interview with Michael Crawford
HE NEGOTIATED THE DEAL OF A LIFETIME:THE FIRST DISNEY THEME PARK IN MAINLAND CHINA. In From the Mouse’s House to the Penthouse, Michael Crawfordreveals the lessons he learned about allowing culture andgeography to shape his approach so you too can build andoperate high-profile brands on an international scale.Crawford shares his personal experiences in Asia, diving deeplyinto everything you must know to build relationships and createwin–win outcomes in coveted world markets. Crawford’s decade in Asia as an executive of two global brandstaught him that humility works and ego doesn’t. He developedstrategies for navigating political and corporate environmentsthat will help to increase buy-in to your company’s objectives.From the Mouse’s House to the Penthouse features his techniquesfor getting all parties involved to strike the right balance.Compromise doesn’t mean losing. Book: https://amzn.to/3XkPSUZ LinkedIn: https://www.linkedin.com/in/mikecrawfordhofv/ Twitter: https://twitter.com/HOFVILLAGECEO Hall of Fame: https://www.hofreco.com/