Interview with Jonathan Keyser
Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement, Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him—it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business. Welcome to the show, Jonathan! “One of the biggest success stories out of Arizona is Jonathan Keyser’s firm built on helping other people. As a former CEO myself, his approach is authentic, refreshing and transcends politics. People on both sides of the aisle should read it to implement selfless service in their own business.” —Doug Ducey, Arizona Governor & former CEO of Coldstone Creamery “This is one of those rare and wonderful books that has the ability to transform your business and personal success. I highly recommend it.” —Keith Ferrazzi, Author of Never Eat Alone “Business is changing. It doesn’t have to be ruthless, and thankfully, Jonathan Keyser is showing us another way.” —John Mackey, CEO and Co-founder of Whole Foods Market "How's this for a business strategy? Do good deeds for every person you meet and don't ask for or expect anything in return. Sound crazy? Then read this book. Jonathan Keyser has built his whole company around '"selfless service,'" and it has worked brilliantly."—Bo Burlingham, Forbes contributor, former Inc. editor, and bestselling author of Small Giants and Finish Big https://ruthlessbook.com You Don't Have To Be Ruthless To Win book