#198: Daniel Lobatón Morey, Chief Creative Officer @ Rethink NY
Daniel Lobatón is the creative mastermind and Chief Creative Officer at Rethink NY. Daniel's trailblazing journey from streets of Lima, Peru, to the bustling avenues of New York City is nothing short of inspiring. We discuss how he transformed the advertising landscape with the iconic “It’s a Tide Ad” campaign during the Super Bowl, cleverly turning every commercial into a showcase for Tide's effectiveness. Listen in as Daniel shares his unique approach to creativity and messaging, a skill every advertising professional, from interns to executives, should practice. His story is a testament to the power of cultural diversity and relentless dedication to shaping the world of advertising. Links: Connect with Daniel here: https://www.linkedin.com/in/dlobaton/ Connect with Geno here: https://www.linkedin.com/in/genogeno/