Pressing: Jasmine Sheena, Business/Tech Reporter at Marketing Brew
Introducing Pressing. This week, we learn from Jasmine Sheena, a Business Reporter at Marketing Brew and contributor to the New York Times. Every so often, we invite the people who cover the ad industry to give us the tea on what's trending and what's not. Jasmine discusses her focus areas for 2024, particularly the implications of it being an election year on political advertising. She also delves into "Hardcore Agency News," offering in-depth discussions on the state of Agency of Record (AOR), independent agencies, and other advertising trends in 2023, along with predictions for 2024. Of course, we talk about these topics through a lens that assists in your break into the ad industry. Links: https://www.marketingbrew.com/contributor/JasmineSheena https://www.linkedin.com/in/jasminesheena/