086: The Financial Numbers Every Online Business Owner Needs to Track (But… That You Might Totally Be Missing!)

There are so many numbers you’ll pay attention to when looking at your money from your business. Today I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn’t for way too long, and I want you to learn from my mistake here. Nope, we’re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what’s working for me helps YOU as well! A fast disclaimer on this episode: I am not a bookk...

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Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint. On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!