James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation

Whenever we ask clients for feedback on how to improve Bing and Microsoft Advertising, typically we get two contradictory answers: “Make it more like Google” and “Stop copying Google and start innovating”. How then do we proceed to make our product as good as it can be? We have to walk a tightrope between the two extremes and find a balance that matches Google functionality and performance whilst at the same time delivering new search experiences that will inspire and delight. Discover the latest advancements in Microsoft Advertising and a sneak peak at the roadmap for innovations of the future.

Om Podcasten

BrightonSEO started out, like many a fine idea, as conversation in a pub. In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds. We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.