Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding

This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns, with evidence from clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.

Om Podcasten

BrightonSEO started out, like many a fine idea, as conversation in a pub. In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds. We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.