Listen Now: The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.  Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IP See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

In a country obsessed with gossip, the great and the good fear one thing more than any other - scandal.British scandals change the course of history. They bring down governments, overthrow the rich and cause the mighty to fall. Some are about sex, others about money. In the end, they’re all about power. But often at the heart of a scandal, there are ordinary human stories. Stories of those caught up in the swirl of outrage. Who was really to blame for what happened? Why did they do it? And when all is said and done, did anything really change?   From the creators of Business Wars, American Scandal and Ghost Story, comes British Scandal. Each week, hosts Alice Levine and Matt Forde delve into the murkier side of the British elite, from Phone Hacking to Profumo to the short-lived premiership of Liz Truss. Because sometimes the truth doesn’t set everyone free…Listen to British Scandal on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/british-scandal/ now.