Implementing Brand Strategy to Build the Foundation for a Powerful Brand with Sweet Daddy Designs

Today I’m welcoming Melissa Perkins of Sweet Daddy Designs to the podcast who is an absolute master at design and brand strategy. Melissa creates beautiful brands for her clients that are formed from a foundation of extensive brand strategy and industry research. She knows exactly how to take the guesswork out of knowing what visuals your brand and business needs in order to reach ideal audiences and she is an expert at getting to the root of what’s essential for a business to succeed.  Her brand strategies are super thorough, giving her clients all the tools, info, and market research they need in order to attach and work with ideal clients and customers, and I get to ask her all about it on today’s episode. If you’ve ever wondered what goes into a great brand strategy, what the most important takeaway from a strategy session is, and why your brand archetype can be a gamechanger for your business, this episode is for you! SWEET DADDY DESIGNS FOLLOW US ON INSTA READ THE POST

Om Podcasten

Welcome to the Broadening Horizons Podcast hosted by Catryn & Mike Miller, the designers and developers behind the branding & web design company Sweet Horizon Studio. Come join the conversation on all things business and design as we answer the questions and concerns we hear most frequently from clients and fellow small business friends and as we do a deep dive into online trends and the ends and outs of running an online business. With 7+ years of experience as graphic designers helping fellow creatives and bloggers build their dream online platforms, we're here to give you support in your business journey and share all the secrets and tips & tricks we've learned through the years to help you build the business of your dreams. Pour yourself a cup of something yummy, get comfy, and let's start this thing together!