The 1980’s TV commercials for California raisins have been called some of the best ads ever made. The claymation raisins singing and dancing to Marvin Gaye’s “I Heard It Through the Grapevine” became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. But were they a success for the raisin industry? Or did the dancing California raisins cause more trouble than they were worth? Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
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