The Geniuses Behind Yoco: An Underdog Story

Speaking to Bruce Whitfield, Katlego Maphai, CEO of Yoco, shares the inspiring tale of how he, along with his fellow co-founders collaborated with a single vision of greater equality to the harsh reality that start-ups and small businesses face. He tells the story of how shared values, purpose, and understanding are essential to building a successful business as co-founders. All this and more in the new episode of Bruce Whitfield’s Podcast, brought to you by Lexus.See omnystudio.com/listener for privacy information.

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This podcast series follows the launch of Bruce’s second book Genius: How to Take Smart Ideas Global, which captures the brilliance of South African entrepreneurs who saw success for their businesses beyond our shores. For more visit www.702.co.za/features/lexus Bruce Whitfield's Genius Podcast is powered by Lexus. While Bruce uncovers how South Africans have taken their dreams across the world, Lexus allows you to fuel your passion and drive to your goals in luxury. Watch Bruce Experience Amazing with the Lexus: