115. Marketing Myopia
Myopia is a medical term for near-sightedness, and in business, it's a person or company who suffers from a lack of imagination or intellectual foresight. This week, we ask the big question: "What business are you in?"
Myopia is a medical term for near-sightedness, and in business, it's a person or company who suffers from a lack of imagination or intellectual foresight. This week, we ask the big question: "What business are you in?"