11: The Effort Curve

In the midst of executing his strategy for recovery, Patrick is summoned away to answer a critical question about the profession, which leads him to a great discovery about how to improve it. In this episode, Patrick explains the origin of and philosophy behind “the Effort Curve,” later known as “the MacLeamy Curve,” which grew to have a significant impact on HOK and the profession at large.Patrick shares his lessons for listeners to take away from this episode:Shift efforts earlier in time to solve problems early,Coordinate early with engineers for best results later,Coordinate early with the contractor for best results later,Measure twice, cut once.To read along and see illustrations and personal photos that accompany this series, get Patrick’s book, Designing a World-Class Architecture Firm. You can buy the book at gablmedia.com/buildsmartbook/ and find out more information at macleamy.com Mentioned in this episode:SpacesCoDesign

Om Podcasten

BUILD SMART is a narrative podcast that features Patrick MacLeamy, FAIA, architect, and former CEO of global firm HOK. With host Mark R. LePage, AIA, NCARB, MacLeamy shares stories and lessons from his 50-year career, rising from an HOK junior designer to the company CEO, a tenure that parallels HOK’s growth from 150 employees in St. Louis to a staff of more than 1,900 in 27 offices on three continents. MacLeamy highlights innovative solutions and tough decisions that sustained HOK through multiple economic swings, culminating in it becoming one of the world’s Top 10 architecture and engineering firms. HOK was structured for long-term success — BUILD SMART will share these lessons to help architects and creative-services firms build for long-term success as they design a world-class firm.