Martin Gontovnikas (HyperGrowth): Why You Should Embrace a Community Strategy (and How to Do It)
“Community” is a major buzzword today, and for good reason. Community creates leverage, and lots of it. Gonto ran marketing and growth at Auth0 for 7 years before the $6.5 billion acquisition by Okta. He cuts through the buzzword noise to give us his perspective and playbook on why (and how) to win with a community strategy.Key Takeaways:[00:27] Overview — Building a community[02:24] Defining community, and why is it trending[04:56] Creating communities through open source products, enterprise solutions, and other methods[08:55] How to identify members to target if you're building from scratch[13:31] Tapping into existing communities and identifying communities to target[21:17] Doing research with a user, interviewing developers, and engaging on Twitter[26:30] What does a community team look like, and who owns the effort in a PLG company?[30:02] KPIs and measuring the business value of building communityMentioned in this episode:Sign up for OpenView's weekly newsletterMartin Gontovnika, Co-Founder and General Partner at HyperGrowth PartnersHyperGrowth PartnersSubscribe to Blake Bartlett on YouTube.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook