The Bottom Line on PQLs

PQLs are a hot topic, but they are very tricky to define and implement correctly. Jesus helps clarify and illustrate the role of PQLs in a broader PLG analytics stack.Mentioned in this episode:Sign up for OpenView's weekly newsletterJesus Requena, Vice President of Growth Marketing at FigmaFigmaUnityFollow Blake Bartlett on Linkedin.Podcast produced by OpenView.View our blog for more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook

Om Podcasten

It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.