Product Strategy Teardown With Box's Ibrahim Bashir

It's hard to have a tactical conversation about product strategy without giving away what you're up to as a business. But, product strategy is a critical discipline for product leaders. So in today's episode, Maggie and Ibrahim Bashir, GM & VP of Product at Box, tear down a product we all know to see if they can back into that product's strategy. Along the way they cover what product strategy actually is, what frameworks are helpful, what inputs go into a good strategy, and when you don't need a strategy at all. Looking for a deep dive into how product strategy works from an expert? This one's for you. You can connect with Ibrahim on Twitter @ibscribe and sign up for his newsletter at https://runthebusiness.substack.com/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

Om Podcasten

Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.