Don’t Celebrate Your Company’s Success Until You Find Product Market Fit

Rob views building a company through the Machine Method much like starting a new relationship. Going through the Discovery phase, doing your Diligence on the person to see if the effort is worthwhile, Building a meaningful foundation before Launching into exclusivity, then… time to Scale. It’s so tempting to get overly excited by that first prototype, seeing your product on the shelf, positive initial customer feedback, and really any other part of the journey of building a business. Each step is so taxing, and each step feels like a journey unto itself. However, Rob would implore you to wait until finding the all important Product Market Fit before popping the Champagne. Only then do you have a real business. Rob talks to two entrepreneurs on this episode about their businesses and answers their questions about business and life. Travis Chappell built Guestio as a marketplace for podcasters to book prominent guests for a fee. He calls it Cameo for podcasting. But a secondary feature, hiring talent for endorsements, catches Rob’s eye. https://guestio.com Korey Klein is a relentless serial entrepreneur. He gives her the advice to do as much failing as possible in the research and development of a product before she spends a dime. Learn more about this episode.

Om Podcasten

Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, The Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic through a process called The Machine Method. Rob seeks out talented founders with Do-or-Dier instincts, whitespace ideas, and the experience to execute. For the first time, Rob will reveal his secrets of successful company creation and bring us all along for the ride. Build With Rob gathers the Dyrdek Machine’s ecosystem of amazing co-founders together in one show to deliver key lessons from the past as well as new insights and evolutions. Throughout the course of the show, we will meet new companies and new partners, experience life-changing developments with current companies, receive invaluable advice from Rob, launch new products, pivot toward excellence, and build impactful brands. If you are an entrepreneur, aspiring entrepreneur, marketer, brand builder, investor, businessperson, just love unique consumer products, or dream of building a company one day, then Build With Rob is for you. Throughout this show, you’ll watch ideas validated, built, changed, shaped and eventually sold for millions. The lessons of Build With Rob include building with a plan to exit, market testing your brand, creating a great brand, platform products, the many types of pivots, being proud even if an idea fails, the power of strategic capital, the enormous value of intellectual property (IP), evolving to a higher multiple, mapping your business model to your core values, challenges of first time founders, and so much more. See it. Believe it. Do it. Subscribe. Build With Rob can also be watched at YouTube.com/DyrdekMachine