Innovation that Led to the First-Ever Sock Card w/ InStitches’ Taylor Shupe

“Never go into business with your friends,” is what Rob and Taylor both believe and both ignored when throwing all governing rules to the wind at the height of the pandemic and starting their sock brand, InStitches, together. And while the first iteration of Boosocki was generating $30k a month pretty much out of the gate, it was when they decided to pivot hard into whitespace with the sock card that the vision really became clear.

Om Podcasten

Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, The Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic through a process called The Machine Method. Rob seeks out talented founders with Do-or-Dier instincts, whitespace ideas, and the experience to execute. For the first time, Rob will reveal his secrets of successful company creation and bring us all along for the ride. Build With Rob gathers the Dyrdek Machine’s ecosystem of amazing co-founders together in one show to deliver key lessons from the past as well as new insights and evolutions. Throughout the course of the show, we will meet new companies and new partners, experience life-changing developments with current companies, receive invaluable advice from Rob, launch new products, pivot toward excellence, and build impactful brands. If you are an entrepreneur, aspiring entrepreneur, marketer, brand builder, investor, businessperson, just love unique consumer products, or dream of building a company one day, then Build With Rob is for you. Throughout this show, you’ll watch ideas validated, built, changed, shaped and eventually sold for millions. The lessons of Build With Rob include building with a plan to exit, market testing your brand, creating a great brand, platform products, the many types of pivots, being proud even if an idea fails, the power of strategic capital, the enormous value of intellectual property (IP), evolving to a higher multiple, mapping your business model to your core values, challenges of first time founders, and so much more. See it. Believe it. Do it. Subscribe. Build With Rob can also be watched at YouTube.com/DyrdekMachine