Lessons From Failure w/ Ultracast CEO Dmitry Kozko

Machine Method Phase: POST-MORTEM When you invent an innovative new technology in the hottest space, it’s easy to get carried away with the possibilities when you should be focusing on your beachhead. That’s what happened to Dmitry and Rob when Dmitry invented a device capable of capturing 360 video and streaming it live across the world. The camera was lighter, cheaper and more compact than any of the solutions on the market raking in big VC money. The idea came from Dmitry watching racing and wanting to experience the race from inside the car, but knowing multiple GoPro rigs were too heavy and bulky in a sport where every gram counts. Rob, at the time, was looking for an opportunity in the VR space, and knew immediately that this was it. Dubbing the company Ultracast, they sent units all around the world that allowed people to travel to all of these locations in real time with just their phone. But it was too much, too quickly, and they learned the hard way that they should have cornered the racing market and only then expanded to other experiences. Learn more about this episode.

Om Podcasten

Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, The Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic through a process called The Machine Method. Rob seeks out talented founders with Do-or-Dier instincts, whitespace ideas, and the experience to execute. For the first time, Rob will reveal his secrets of successful company creation and bring us all along for the ride. Build With Rob gathers the Dyrdek Machine’s ecosystem of amazing co-founders together in one show to deliver key lessons from the past as well as new insights and evolutions. Throughout the course of the show, we will meet new companies and new partners, experience life-changing developments with current companies, receive invaluable advice from Rob, launch new products, pivot toward excellence, and build impactful brands. If you are an entrepreneur, aspiring entrepreneur, marketer, brand builder, investor, businessperson, just love unique consumer products, or dream of building a company one day, then Build With Rob is for you. Throughout this show, you’ll watch ideas validated, built, changed, shaped and eventually sold for millions. The lessons of Build With Rob include building with a plan to exit, market testing your brand, creating a great brand, platform products, the many types of pivots, being proud even if an idea fails, the power of strategic capital, the enormous value of intellectual property (IP), evolving to a higher multiple, mapping your business model to your core values, challenges of first time founders, and so much more. See it. Believe it. Do it. Subscribe. Build With Rob can also be watched at YouTube.com/DyrdekMachine