15: Lessons From Failure w/ Ultracast CEO Dmitry Kozko

Machine Method Phase: POST-MORTEM When you invent an innovative new technology in the hottest space, it’s easy to get carried away with the possibilities when you should be focusing on your beachhead. That’s what happened to Dmitry and Rob when Dmitry invented a device capable of capturing 360 video and streaming it live across the world. The camera was lighter, cheaper and more compact than any of the solutions on the market raking in big VC money. The idea came from Dmitry watching racing and wanting to experience the race from inside the car, but knowing multiple GoPro rigs were too heavy and bulky in a sport where every gram counts. Rob, at the time, was looking for an opportunity in the VR space, and knew immediately that this was it. Dubbing the company Ultracast, they sent units all around the world that allowed people to travel to all of these locations in real time with just their phone. But it was too much, too quickly, and they learned the hard way that they should have cornered the racing market and only then expanded to other experiences. Learn more about this episode.

Om Podcasten

Build With Rob is a show about building amazing companies while building an amazing life. Whether you’re a seasoned or aspiring entrepreneur, climbing the corporate ladder, or seeking to live an optimized, balanced life, Rob Dyrdek’s advice will help propel you toward your goals. Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic to manufacture amazing through a process called The Machine Method. In each episode, Rob provides mentorship to entrepreneurs looking to grow their companies and achieve the best version of themselves. With each guest laying out their visions for life and business and following up with questions for each, Rob gives actionable advice in his two greatest areas of mastery: building businesses and deep life optimization. On occasion, Rob sits down with his portfolio partners to discuss how the company was created, how the partnership took shape, and share valuable lessons they have learned along the way. It’s all about being the best version of yourself, doing the things that give you energy every day, minimizing those that take energy from you, and creating harmony to live an extraordinary life. Rob is here to help you achieve that dream. Listen to Build With Rob on Apple, Spotify, and most podcast platforms. To be a guest on the show and talk to Rob about your life and business visions, go to dyrdekmachine.com/guest and submit a video.