Outstanding Foods CEO Bill Glaser and Partner Lewis Howes on the Big Rebrand

Machine Method Phase: SCALE It was bestselling author and podcaster Lewis Howes who first introduced Bill Glaser to Rob, catalysing a partnership that would grow into a $100million venture just five years later. It is this focus of being a “super connector” that has Lewis invested in two Dyrdek Machine companies, Outstanding Foods and Mindright. Rob touts Billy G as the best CEO in his portfolio, so when Outstanding Foods’ second truly innovative product, Take Out, caused customer confusion due to its branding, Bill was quick to rebrand and introduce Outstanding Puffs to positive consumer and buyer feedback. Learn more about this episode.

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Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, The Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic through a process called The Machine Method. Rob seeks out talented founders with Do-or-Dier instincts, whitespace ideas, and the experience to execute. For the first time, Rob will reveal his secrets of successful company creation and bring us all along for the ride. Build With Rob gathers the Dyrdek Machine’s ecosystem of amazing co-founders together in one show to deliver key lessons from the past as well as new insights and evolutions. Throughout the course of the show, we will meet new companies and new partners, experience life-changing developments with current companies, receive invaluable advice from Rob, launch new products, pivot toward excellence, and build impactful brands. If you are an entrepreneur, aspiring entrepreneur, marketer, brand builder, investor, businessperson, just love unique consumer products, or dream of building a company one day, then Build With Rob is for you. Throughout this show, you’ll watch ideas validated, built, changed, shaped and eventually sold for millions. The lessons of Build With Rob include building with a plan to exit, market testing your brand, creating a great brand, platform products, the many types of pivots, being proud even if an idea fails, the power of strategic capital, the enormous value of intellectual property (IP), evolving to a higher multiple, mapping your business model to your core values, challenges of first time founders, and so much more. See it. Believe it. Do it. Subscribe. Build With Rob can also be watched at YouTube.com/DyrdekMachine