145. Catchy Hook or Clickbait? How to Tell the Difference

There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust. --------------- Related Links What Your Headlines Are MissingCopywriting Q&A: When to Use Curiosity HeadlinesEp. 27: The Most Important Piece of Email Copy --------------- Get Free Copywriting Training here 

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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.  Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started! Subscribe now and make sure you never miss an episode!