1. What is Copywriting?

Copywriting is marketing or advertising writing. It's writing that is designed to sell or to persuade. But make no mistake: copywriting is not about being tricky, pushy, or underhanded. In fact, copy (the words that make up copywriting) that is super sales-y and disingenuous often backfires! (It's also not copyrighting, which is a legal term for protecting intellectual property.) In this episode, Nicki and Kate dive into copywriting basics: what it is, where you can find copy, who can write copy, and the career possibilities you have as a copywriter. Related Links What is Copywriting?Why Should I Become a Copywriter?What Does a Copywriter Actually Do? --------------- Get Free Copywriting Training here

Om Podcasten

Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.  Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started! Subscribe now and make sure you never miss an episode!