[422] How I sold £10k of content planners in 24 hours (behind the scenes of my launch)
Are you looking to launch a new product or service in your business? Or maybe you’ve tried to launch something in the past and it’s flopped? Find out the secrets of a successful launch in this podcast episode - I’m sharing behind the scenes of my recent launch of my 2021 Social Media Diary & Planner and how I made 10K of sales in 24 hours. Discover the five-step process that I've used for the past five years to successfully launch and presell my 2021 Social Media Diary & Planner. Discover how I build excitement and desire about my Social Media Diary & Planner and how you can use this process in your business. PLUS why building authority is so important if you want to launch a new product or service and why it really does come back to your content. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes About this podcast episode and why I recorded it (05:01) Why people have to want to buy your product (07:08) Why launching a test offer will help you find out if your product is viable (08:25) What you need to ask yourself if you’ve launched a product that’s flopped (10:41) Why you need to build an audience before you launch a product (11:12) Why it takes time to build an audience (14:10) Why your conversion rate will be higher if your leads are warm (15:29) Why you need to build authority with your content (16:40) Why my podcast makes people realise that my paid-for content is worth investing in (18:03) Why people have to know who you are before they’ll invest in you (18:58) Why a launch is a long term thing and you can’t just rock up online (20:00) Why your launch might have flopped in the past (20:30) Why you have to think long term with a launch (22:35) How I built awareness for my social media diary & planner (23:48) How I got people excited about my Social Media Diary & Planner (28:01) Why you need a really great product to help build social proof (30:44) How to use scarcity to sell more of your product (especially if you’re preselling)(32:58) How I used Facebook ads to create leads (37:18) Why everything comes back to your content (38:18) Resources Buy my 2021 Social Media Diary & Planner Find out more about my Getting started with Facebook ads course with Emma Van Heusen Join my Build Your Online Audience programme here. Other useful podcasts [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social Media Diary & Planner (podcast) [337] The tools I am using to build my online audience (podcast) [339] How to build an audience for an online course or membership (podcast)[386] The four types of content that will help you make more sales in 2020 (podcast)[372] How to build an engaged online audience (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn