[435] What’s the difference between marketing a product and a service?

What’s the difference between marketing a product and a service?  In this podcast episode, I explain why there’s NO difference between selling a product and a service. A And I explain why the belief that there IS a difference can actually hold you back as a product-based business. But this episode isn’t just for product-based business owners. It’s packed full of marketing tips for both product and service-based businesses, including the THREE things you must be able to do to sell a product/service successfully (hint: many small business owners aren’t doing any of them). PLUS why generating desire in your customers/clients is crucial – regardless of whether you sell a product or a service.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

 

Podcast shownotes

 
  • About my 2021 Social media Diary & Planner (02:45)
  • About this podcast episode and why you should listen (05:30)
  • Why there’s no difference in marketing a product or service-based business (08:48)
  • The three things that have to happen if you want to sell your product or service (09:16)
  • Why there’s always emotion involved in any buying decision (10:50)
  • How to create emotional content about a boring product or service (11:30)
  • How to think about your product emotionally (12:57)
  • How to think about your service emotionally (17:10)
  • Why you have to dig deep into the feeling a product or service creates (19:11)
  • Why desire is really important and why it goes beyond solving a problem (22:32)
  • Why desire with a product is a stronger emotional reaction (25:45)
  • Why it’s all about the transformation and tapping into the emotion of a product (30:49)
  • How to think deeply about the emotion and the transformation (37:21)
  • Why you need to create visual content for a service (as well as a product) (39:06)
  • Why it’s powerful to sell a product using emotion (42:43)
  • How to create a lead magnet for a product-based business (44:27)
  • Why sales funnels can be shorter with product-based businesses (49:42)
  • Why you might need to warm up a purchaser for a higher-priced product or service (51:17)
  • Why partnerships are the same regardless of a service or a product-based business (52:22)
  • Why you should build your own audience on your own land (54:35)
  • Resources

    Nadia Newton Penelope Hope Finula Crowe New Day Originals Tracy Hooper Personal Stylist Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme

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      [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) [386] The four types of content that will help you make more sales (podcast) [416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast) [421] Seven signs you're ready to start running Facebook Ads (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)   Connect with me on Twitter, Instagram Facebook and LinkedIn

    Om Podcasten

    This podcast ended in April 2021. Follow my NEW PODCAST: the Courageous Content podcast on Apple podcasts here: https://podcasts.apple.com/gb/podcast/courageous-content-with-janet-murray/id1569783857 Or on your favourite podcast app here:  https://courageous-content.captivate.fm/