Building Credibility and Visibility – A PR Guide with Gloria Chou

Send us a text Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count. I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even...

Om Podcasten

thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.  If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how.  We cover marketing, finance, motivation, mindset and so much more. Walk away inspired to know how to start your own business or take these tips to help you grow and love the business you have now.  For coaching, courses and business advice with me check out  link text or come say hi in the DMs on my socials  @thelotco I can’t wait to help you guide you on your small business journey!!!