#13 Startup Sales: How to Break Through the Noise? - (Vanta) Paulo Rodriguez | Slush 2022
Not all startup growth is product-led and self-serve (and even when it is, you’ll probably need sales) – many products are sold by sales people. One of those products is Vanta, a compliance and security platform designed for companies with 100s to 1,000s of employees. Vanta’s VP of International Paulo Rodriguez joins us for a masterclass on how startups can convince huge companies to adopt a scrappy incumbent’s product. As part of that, he’ll talk about how to empower sales teams to reach exceptional results, and the unintuitive methods you can use to stand out from the crowd.