Episode 12 - Why Everyone Needs To Be Creating A Pop-Up Product
Episode 12 - Why Everyone Needs To Be Creating A Pop Up Product Welcome to Building a Bigger Table The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. In This Episode: Welcome back to the Building a Bigger Table Podcast, where today I'm going to be talking about why everyone - and yes, I do mean EVERYONE - should be creating, producing, marketing and selling Pop Up Products. Now, here on the Building A Bigger Table Podcast we pretty much have one singular goal in mind. And that is to make sure that collectively we build a big enough table, so that no one ever needs to ask for a seat again. And as you know, we can't have any kind of freedom without financial empowerment. Which is what Pop-Up Products will provide you with. So if you're running your own business, you're an entrepreneur, or whatever label you describe yourself as … you NEED to be working on one. Join me in this episode, where I’m sharing absolutely everything you need to know (and none of what you don’t) when it comes to planning, preparing and promoting Pop-Up Products. I’m explaining exactly what they are (and what they aren’t), and exploring the many benefits of them for your business. So whether you’re at the innovation, creation or implementation stage with YOUR Pop-Up Product, or even if you don’t know what they are yet … I strongly advise you tune into this episode to hear what they can do for you! Key Takeaways: Pop-Up Products are easy to create, sell and consume The content should be bite-size The price point should be £50/ $50 or less You can get started TODAY Quotes: “Pop-up products are always under $50 or £50. It's almost like an impulse purchase. I see it. I like it. I buy it. There is no more thought to it than that.” “20 years ago - probably even 10 years ago - it was really difficult to set up a successful business. If you didn't have a bank loan or a business loan from somewhere. Today - listen up people, you can get your pop-up product out there this afternoon.” “What happens is they move from a browser who's seen an ad, to a buyer who buys your pop-up product, because it's a super simple, easy to make decision. And then, because it's super simple for them to consume ... they go from being a browser, to a buyer, to a fan because you have now given them a quick win.” Meet Your Host: Hi, I’m Shaa. I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”. I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t. Where To Find Shaa: Website - https://www.shaa.com/ Facebook - https://en-gb.facebook.com/shaawasmund/ Instagram - https://www.instagram.com/shaawasmund/