Why your lack of consistency is letting you down. Business, Marketing, Content Creation.

On this episode I talk about being consistent. Don't spread yourself so thin that you are forced to be inconsistent. Play to your strengths, understand where your audience is and deliver for them.

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Hi my name is Wayne Large in the Founder Absolute Training and Nutrition. I started ATN in 2005, working out of a big box gym. I really thought I had a great business. Working in the gym all day building up a “solid business”. Or so I thought. In 2007 the gym I worked in closed. I went from £1700 a week to £0 in a matter of weeks. Lesson from this, I needed to be in control of my business.