#181 How building your Magnetic Employer Brand is like dating – part 2
Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up. In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business. As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand. I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode. These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey. This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science. Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website. Click this link to land on the show notes article >> ** Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/