#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards. In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year. In these two episodes: Nora’s backstory How she EB-dated us for years before joining our agency How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional What has been elementary in supporting her growth and success as an employer branding professional Nora’s three tips on building a magnetic employer branding career   Connect with Nora: LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/ Instagram: https://www.instagram.com/noranykanen/   Connect with me: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna YouTube: https://www.youtube.com/@rantanensusanna   Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story!

Om Podcasten

🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method™, and author of Story-Driven Employer Branding—this podcast invites you to shift the focus from products to people. Whether you're a CEO, founder, employer branding strategist, marketing or communications lead, or HR professional passionate about amplifying the talent behind the business, this podcast is your guide to leading with brand, purpose, and story. Since launching her book, Susanna has made it her mission to help fast-scaling, knowledge-intensive businesses harness storytelling as a strategic business tool—transforming company culture, leadership branding, and talent influence from the inside out. Each episode is packed with sharp insights, real stories, leadership lessons, and practical frameworks to help you build a magnetic brand people trust, follow, and want to work with. 📌 Show notes: modernemployerbrand.com 📘 Book website: storydrivenemployerbranding.com 🔗 Connect with Susanna on LinkedIn: linkedin.com/in/susannarantanen