#189 Brand People Like Best Companies Do, Not Just Products

Spela upp

Your products don’t build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand people. When you brand your people: ✅ Customers see the human value behind your service. ✅ Talent sees themselves in your story. ✅ Stakeholders see leadership that inspires long-term trust. But when you don’t… ❌ You become forgettable in a crowded market. ❌ You struggle to attract AND retain talent. ❌ You miss the chance to build authentic brand loyalty from the inside out. This episode explores: 🔹 The business case for branding your people 🔹 What this looks like in real life (not theory) 🔹 And how this mindset is central to my Magnetic Employer Branding Method™ Listen now and rethink how your brand shows up Shownotes with links 👉 https://modernemployerbrand.com/podcast189-brand-people-not-just-products/