#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning
What if your employer brand was never meant to live in talent acquisition? What if it’s the missing link between your culture, people, and business strategy? In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanen—author of Story-Driven Employer Branding and the world’s leading expert in modern employer branding—shares why story-driven positioning is your most underrated strategic tool. Discover: The four strategic company culture types and why knowing yours is critical How to design employee experiences that make your employer brand believable What the Master Plan is—and why you need one before you post anything online Why CEOs and founders should care about employer branding ROI (spoiler: it’s not just applications) 🎧 This episode connects the dots between leadership, business success, and storytelling in a way no “recruitment campaign” ever could. 📚 Get the book: storydrivenemployerbrand.com 🎙️ Shownotes: modernemployerbrand.com/podcast194