#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand
What if your company culture is actually sabotaging your business strategy? In this episode of the Story-Driven Business podcast, I reveal how to decode your organisational culture using the Competing Values Framework and the OCAI diagnostic tool. You’ll discover how different culture types—Clan, Adhocracy, Market, and Hierarchy—shape everything from leadership and performance expectations to recruitment messaging and talent profiles. This episode is especially powerful for modern leaders, HR professionals, and founders navigating growth, change, or transformation. I’ll also show you how my Magnetic Employer Branding Method™ transforms culture insights into magnetic content, leadership communication, and employee experiences. Based on the framework behind my book Story-Driven Employer Branding, this episode will forever change how you approach culture—and help you turn it into a strategic superpower. Listen now and start aligning your culture with your business mission. Let’s make your strategy magnetic!