Airbus Finland Does It: Employer Branding Breakthrough
Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. Our conversation covers the award-winning employer branding strategy process, challenges faced, feedback received, and the impact of winning an award on the organisation. What we believe to be especially interesting to you is how Maiju has managed to engage so many Airbus employees in employer branding work. She shares her experiences and insights, providing valuable lessons for listeners. Tune in to this new episode on Building a Modern Employer Brand Podcast with me, Susanna Rantanen, co-hosted by Nora Nykänen!