#52: David Horsager—The 8 Pillars of Trust that Will Make or Break Your Business

Why does trust matter so much in business?

In this episode of the Building a StoryBrand podcast, we’re going to show you how to build trust in your company. Donald Miller interviews David Horsager, leadership speaker and author of The Trust Edge. David tells us that loss of trust costs us a lot, bringing skepticism, frustration, low productivity, lost sales, and turnover into our business.

Trust affects a leader’s impact and the company’s bottom line more than any other single thing. The good news is you can earn trust over time by building and maintaining these eight key pillars. Listen to this episode, learn how to form a trusting relationship with your team and your customers, and watch your bottom line increase.

http://buildingastorybrand.com/52

Om Podcasten

Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.