Building Enterprise Products: Security, Trust, and Sales Excellence | Nader Balata from Equinix
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Nader Balata, Director of Product Management at Equinix and former Director of Product Management at Salesforce. They discuss the key differences between B2C and enterprise B2B product management, focusing on security, reliability, and the complexities of enterprise sales cycles.