From family pubs to world leading festival brand with Roger Woodall
This show is brought to you by the Ultimate Podcast Group http://bit.ly/ultimatepodcastgroup Hosted by multiple iTunes Top 10 podcaster James Burtt https://www.instagram.com/jamesburttofficial/, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands. On today’s show James chats to Roger Woodall, Founder of Bournemouth 7s, the world's leading sports and music festival . Roger grew up in pubs in London and became very streetwise to the world of business very fast, having watched dealings of all descriptions going on! His Mum’s simple but powerful business lesson of ‘think about £1 a man’ led to him earning £20 in 45 mins by selling VIP tickets to the club next door to the family’s pub at the age of 10. 20 quid in 45 mins was good money in the 80’s, especially for a kid of 10! As well as an acumen for business Roger was a successful university rugby player and went semi-pro after graduation playing in the academy for some of the UK’s best clubs. Aside from sports, he was also throwing parties in the local nightclubs in his final year, with about 2,000 students attending every week, which led to him realising that he’d created a replicable business model that he could roll-out to university towns and cities around the UK. After a decade of putting on a dozen events a week up and down the the country Roger decided he wanted to scale in a new way, so created a sport and music festival, Bournemouth 7s, which now attracts over 30,000 festival goers and 400 sports teams each year from all over the world, making it the planet’s biggest sport and music festival. In this episode you will hear: * Roger’s unique start in ‘business’ at the age of 10 * The power of being you * How to mix your passion and create opportunity * How Roger scaled his University events business nationally * What challenges the recent Pandemic has created for the events sector * Roger’s future plans for the amazing festival brand he has created Connect with Dodge https://www.linkedin.com/in/eventfulentrepreneur/ ——————————————— Connect with James https://www.instagram.com/jamesburttofficial/ If you’re an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out the ULTIMATE PODCAST GROUP, the team that make this very podcast http://bit.ly/ultimatepodcastgroup