Growing your SME with Freshbooks' Paul Cowan
Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands. On today’s show we chat to marketing expert Paul Cowan, CMO of FreshBooks. FreshBooks is an online cloud-based accounting software, with over 24 million clients. Paul has been in and around the marketing game for 20 plus years, and has marketed everything from booze to SaaS products. He is also the creator of many viral ads. Paul believes it’s important for entrepreneurs to understand their pain and drive that pain point where it makes them more productive. In this episode you will hear: How Paul stepped into his CMO role during a company rebrand. How Freshbooks takes away bookkeeping pains The biggest mistakes small business owners make How to keep up latest marketing trends Why small details in business matter Social media platform that works for marketing your business Why you need to support small businesses Connect with Paul via https://www.linkedin.com/in/paulcowan/ and https://twitter.com/cowanpkc Plus check out how Freshbooks are supporting SME's via: https://twitter.com/freshbooks ——————————————— If you’re an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out the ULTIMATE PODCAST GROUP, the team that make this very podcast via http://bit.ly/ultimatepodcastgroup