Brand personality and email marketing with Liz Wilcox
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. We chat about: How Liz handles getting personality getting her personality into her branding How she get’s the balance of being a private person but also connecting with her audience The story of how she started her amazing email membership Her surprising top email marketing tip that probably won’t be what you expected Where to find out more from Liz Liz’s 9$ membership (affiliate link) Liz’s Instagram Liz’s Facebook Liz’s Twitter