Exploring the Art of Visual Branding with Hannah Bacon
Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator Hannah Bacon. We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition. As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat. Episode highlights: 03:35 The Importance of Branding for Small Businesses 10:32 When to Invest in Branding: Insights for Startups 21:22 Common Mistakes in Visual Branding and How to Avoid Them 25:53 Embracing Your Unique Aesthetic in Design 28:38 The Challenge of Maintaining Brand Consistency 37:26 Exploring Creativity with Two-Hour Branding Challenges Thanks to Marketing Magic for sponsoring this episode. Don't forget to check out Hannah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!