How to be the Signal in the Noise, with Mark Schaefer

As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World."If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise.Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage.🔑 Key TakeawaysCompetency doesn't create conversations - In an AI world where perfect intelligence is becoming abundant and nearly free, being merely competent puts you at risk. To thrive, you must find ways to ignite uniquely human "fireworks" that create emotional connections your audience wants to talk about.Break the "pandemic of dull" - Every industry has institutionalized boringness through fear, tradition, or perceived risk. Identify where you can thoughtfully break taboos or challenge norms "for good reason" to create content that matters. Remember: audacity doesn't have to be loud or expensive - it just has to make a difference.Build a fear-free environment - Whether leading a team or running your own business, systematically dismantle the fear that prevents bold ideas. Start with small experiments that build credibility, then leverage those wins to create more audacious work. Today's digital tools make testing bold ideas cheaper and less risky than ever before.I'm recommending Mark's book "Audacious" as essential reading for anyone building a personal brand or expert business. It's filled with examples from creative geniuses who've found ways to rise above the noise while staying true to their authentic selves.Remember: "The most human company wins." In every touchpoint with your audience, look for opportunities to show your face, heart, smile, passion, and compassion.🚀 Three Action Steps from MarkInvest in your personal brand - Working on your personal brand is like investing in an insurance policy for your career. It's your only sustainable competitive advantage. When you're known and your competitors aren't, more doors open, more calls get returned, and more opportunities come your way.Remember: "The most human company wins" - In every customer touchpoint, look for ways to make it more human. Show your face, heart, smile, passion, and compassion in every interaction - from text messages to complaints, from sales meetings to your website. This is especially crucial in the age of AI.Explore "Audacious" - As Mark shared, this book provides a framework to help you transcend the noise. It collects wisdom from some of the world's greatest creative minds on how humans can thrive in an AI marketing world. The book even features an interactive QR code cover that changes each time you scan it!Find Mark at BusinessesGrow.com where you can explore his blog, podcast, and his new book ----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter

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Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.