How to get started on finding your niche, with Amy Caiger

Who are you and what do you do? It’s a question that can trigger a mental tailspin. If you struggle to stand out then maybe you need to think about picking a niche.  It’s hard to be everyone’s favourite and niching down can trigger a lot of doubt, anxiety and resistance.  This week my guest is Amy Caiger and Amy helps business owners work through the process of working out who they want to be and who they’re for.  About Amy CaigerI’m Amy and I’ve worked in marketing for over 15 years, working with large public facing organisations where brands are very important as they have a rep to protect (and staff to get on the same page!), and small businesses who want to be heard above the noise but don’t know where to start.Numerous campaigns, projects and programmes later I now help solopreneurs get clear on their niche. Helping them stand out from the crowd and attract more A-list clients.Whatever stage you’re at with your business, I’m here to help you clear the confusion, get you confident with your business and take your business to the next level.amycaiger.com & @amycaigerbiz

Om Podcasten

Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.