How to use the D.A.T.E framework for effective social content, with Jerry Potter

This week I'm joined by Jerry Potter from the '5 Minute Social Media' Youtube Channel and also the host of the '6 Ways' Podcast. Jerry brings a veterans eye to social media. After a career in Broadcast Media he turned his talents to social media and never looked back.In this very strategic interview we cover a lot of ground but in particular - how to make social media... well... worth it.About JerryWhile working at a marketing agency, Jerry had 2 choices; figure out how to get big social media results with less work, or get fired. Fortunately he didn’t lose his job and started sharing what he figured with others on YouTube, founding Five Minute Social Media. Now over 100,000 subscribers later, Jerry has helped empower almost a million people around the world to do their own social media marketing, all with a focus on simplicity and efficiency. Living in Arizona, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.https://fiveminutesocialmedia.com/Some episode highlights.1️⃣ Focus on providing value: Offering something of value in exchange for an email address or a bonded relationship is crucial in attracting and retaining customers. Think about ways to offer valuable resources that make people say, "I can't say no to this!"2️⃣ Be strategic with social media: Instead of trying to be everywhere, invest your time and effort in one or two social media platforms that align with your target audience. Treat them like plants that need attention and nurturing, and carefully analyze the value they bring to your business.3️⃣ Utilize the "Date" framework: To build and nurture relationships with your audience, follow the "Date" framework – discover, acquaint, talk, and enchant. Tailor your content and engagement strategies to each phase and guide your audience towards becoming enchanted with your brand and offerings.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

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Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.