Linkedin Content That Connects and Converts, with Nicole Osborne

Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers.Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts.🎯 Key Takeaways:Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?"Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field.Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out.✨ Three Actions You Can Take Today:Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process.Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues.Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you.Links:Nicole's free content inspiration guide: wunderstars.com/content-inspiration----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Om Podcasten

Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff. This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands. From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person. About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap. Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.