28: Intercom SVP of Marketing Shane Murphy-Reuter on honing your GTM motion and messaging

The 3 go-to-market motions most commonly employed in B2B are: product-led growth (Atlassian), sales-led (Salesforce), and sales-assisted (blended model). Choosing the right go-to-market strategy is critical to the success of any venture. Shane walks us through the main factors that determine each strategy's effectiveness and talks about how to build and scale a B2B SaaS brand. 

Om Podcasten

In this podcast, we are here to discuss the challenges high growth companies face and how to overcome them. We will be focusing on the human parts of work and how you can create a culture that brings out the best in your people and unlocks their full potential.